You Can Help

There are many ways to support The War Memorial. Your charitable gifts make an important difference in what we are able to accomplish.

To learn more about charitable giving, please contact Joyce Russell at, or call 313.332.4075.

Gifts of Cash

If you itemize, you can lower your income taxes simply by writing a check. We are a 501(c)(3) charitable organization and your contributions are deductible to the extent allowed by law. There is no easier way to get a charitable deduction!

Matching Gifts

Some employers will match charitable gifts, meaning your gifts are worth even more. If your company has a matching gift program, please enclose the appropriate form with your check.


Gifts-in-Kind are non-monetary items of tangible personal property or other physical assets that represent value to The War Memorial. If you believe you have a potential gift in kind, please contact us for more information. 

Gifts of Stock

If you own stock, it is almost always wiser to contribute stock than cash. This is because a gift of appreciated stock generally offers a two fold tax saving. First, you avoid paying any capital gains tax on the increase in value of the stock. Second, you receive an income tax charitable deduction for the full fair market value of the stock at the time of the gift. Make sure that you have owned the stock for a “long term” period of time (this generally means that you have held the stock for more than one year), to qualify for these significant tax advantages.

Gifts of Real Estate

A residence, vacation home, farm, acreage, or vacant lot may have so appreciated in value through the years that its sale would mean a sizeable capital gains tax. By making a year end gift of this property instead, you would avoid the capital gains tax, and, at the same time, receive a charitable deduction for the full fair market value of the property. It is also possible to make a gift of your home, farm, or vacation home so that you and your spouse can continue to use it for your lifetimes – while you receive a tax deduction in the current year.

Life Income Gifts

If you are considering a major gift, a “life income” gift may be an excellent year end gift. Such a gift can increase your own income! You could transfer stock or cash to us and establish a “charitable remainder unitrust” or “charitable remainder annuity trust” that would provide you with a greater annual return. This income would be paid to you and/or a loved one for life, after which the assets would be distributed to us. Through such an arrangement, you would be increasing your income and making a meaningful (and tax deductible) contribution to us at the same time.

Planned Giving Opportunities

Make a gift today that costs you nothing. The War Memorial’s planned giving program provides a way you can plan to share your wealth at any stage of your life. Contributors can use their resources, no matter the size, to support veterans through bequests, gift annuities, life insurance or stock and appreciated securities.

Including The War Memorial in your will is the most common way supporters can continue giving beyond their lifetime. When your estate plan is prepared, please consider a gift to The War Memorial.


The War Memorial is an active institution that welcomes 250,000 people each year. Sponsoring one of our events or activities is a great advertisement for your business or organization. Various sponsorship levels are available and each comes with its own set of incentives.

If you have any questions regarding ways to donate, please contact Joyce Russell at, or call 313.881.7511.  We will be happy to provide you with additional information and assistance. Please keep in mind that the information in this publication is general in nature. You should contact your own tax advisor or professional accountant to learn how this information relates to you and your individual circumstances.